Be My Eyes Partners with Tesco to Bring Accessible Support to Customers Across the UK for World Sight Day

Tesco now offers real-time support for blind and partially sighted customers via Be My Eyes.

London, UK – October 9, 2025 – In celebration of World Sight Day, Be My Eyes, the world’s leading Customer Accessibility Management platform for people who are blind or partially sighted, today announced a six-month pilot partnership with Tesco, the UK’s largest retailer, to enhance in-store accessibility for customers with sight loss. Through this collaboration, Be My Eyes users will be able to connect directly with Tesco colleagues via the app to receive personalised visual assistance while shopping.

With thousands of stores across the UK, Tesco is the first major supermarket in Europe to join Be My Eyes in offering on-demand support for blind and partially sighted customers. This pilot combines Tesco’s commitment to inclusive customer service with Be My Eyes’ award-winning technology.

Through Be My Eyes, blind and partially sighted Tesco customers can identify products on the shelf and confirm correct sizes, variants or expiry dates, verify special Clubcard offers, promotions and loyalty card rewards, receive assistance with self-service checkouts, and request immediate support from customer service teams in real time.

This six-month pilot will integrate Be My Eyes into Tesco’s in-store support services, ensuring that blind and partially sighted customers can shop with greater confidence, independence and ease.

“Our mission at Be My Eyes has always been to make the world more accessible for people who are blind or partially sighted,” said Mike Buckley, CEO of Be My Eyes. “By joining forces with Tesco, we’re making everyday shopping not just more convenient, but more inclusive for thousands of people in the UK who deserve equal access to essential services.”

Russell Price, Chair of Disability Network at Tesco, said: “Everyone is welcome at Tesco, and with Be My Eyes, we can help support visually impaired customers by connecting them with a Tesco colleague for live, in-store support using a simple video call. This trial, launching on World Sight Day, aims to help make shopping at Tesco even more welcoming and accessible for our blind or partially sighted customers, even when shopping independently.”

This initiative reflects both companies’ commitment to ensuring that retail is accessible to everyone, demonstrating how technology can enhance the shopping experience, and marking an important step towards building a more inclusive retail environment across the UK and beyond.

For more information about Be My Eyes and its accessibility initiatives, visit https://www.bemyeyes.com/business/

About Be My Eyes

Launched in 2015, Be My Eyes is a globally recognized and award-winning access technology provider for people who are blind or partially sighted. With a global community of 900,000+ users, and 9.3 million volunteers, Be My Eyes connects blind and partially sighted users with sighted volunteers and companies, through live video and AI to tackle inaccessible parts of everyday life, whether at home or at work; all for free to the end user. Be My Eyes is available in more than 150 countries worldwide and its volunteers speak more than 180 languages.
To learn more, please visit bemyeyes.com or join us on LinkedIn, X, Facebook, Instagram, Mastodon, Threads and TikTok.

About Tesco

• Tesco have worked with the RNIB to understand what opportunities there are to improve shopping trips for blind and partially sighted customers. In store, there is a market leading ‘zoomed in feature’ on self-service checkouts, which supports those with certain degrees of sight loss to help partially sighted people checkout independently.
• Tesco have also been commended by the RNIB for the level of accessibility they deliver online and on their app.
• Tesco has previously been awarded the RNIB Visibly Better Employer quality standard, which is given to organisations who have proven themselves to be an inclusive employer for blind and partially sighted people. To achieve this, Tesco has worked with the RNIB to look at how jobs are advertised, the application/interview process, IT systems, promotion opportunities and organisation-wide staff knowledge about sight loss and blindness.
• Everyone is welcome at Tesco and they work hard to make their stores accessible and user friendly for all customers. For more information see – https://www.tesco.com/zones/invisibledisability