Microsoft Case Study - Be My Eyes for Business

Microsoft’s mission is to empower every person and organization on the planet to achieve more.

As part of that mission, Microsoft Disability Answer Desk (DAD) was created for customers who need technical support by multiple channels of communication, such as phone, chat, or American Sign Language, and now live video and AI support through Be My Eyes.

The Challenge & Objective

 
 

The Challenge

 

Contacting customer support through traditional channels isn’t always ideal for blind or low-vision customers.

 

Describing an issue that cannot be seen adds a whole layer of complexity, resulting in long handle times, frustration and the potential of poor customer satisfaction levels. The DAD wanted to address these challenges head on.

 
 

The Objective

 

The desire to address the challenges led to Microsoft identifying some very clear criteria to measure success.

 

Microsoft wanted to connect with blind and low vision customers and provide an efficient and accessible support channel that would improve the impact of their traditional support experience.

Real-time assistance - A blue icon of two people standing next to each other communicating
Increase customer satisfaction
Help customers faster
Get insights on accessibility issues

The Solution

By implementing Service Connect and Service AI from Be My Eyes, Microsoft customers who are blind or low vision can now connect directly to the DAD team using their smart device camera, allowing the problem to be viewed more accurately, in real-time and as a part of the call.

 

Seeing the problem first hand allows the DAD team to resolve the request more quickly and more accurately and at the same time improving the overall customer experience and ultimately the satisfaction scores

 

The initial service request by the customer, from the Be My Eyes app, connects them to the Be My Eyes Smart Agent, an AI-powered virtual agent trained on Microsoft products. The goal of the Smart Agent is to resolve the majority of requests immediately, without any human intervention.

Results

The results and impact have been astounding. On average, Microsoft’s blind and low-vision customers can now resolve their technical issues in half the time compared with traditional voice-only support through phone, and with fewer call backs from the DAD.

61%

User requests resolved solely by the Be My Eyes Smart Agent

47%

Reduction in average handle time

58%

More likely to resolve on first call

75%

Increase in capacity to support more customers through Service AI

5%

Uptick in customer satisfaction scores

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