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Home Blog Corporate Volunteering with a Mission: 5 Key Business Benefits
Purpose-aligned corporate volunteering programs drive measurable business results. At Be My Eyes, we see daily how connecting employees with meaningful, accessible volunteering opportunities leads to stronger engagement, greater brand trust, and deeper organizational purpose.
May 29, 2025
Employees today want more than paychecks.
They want purpose.
In fact, purpose is one of the top drivers of employee engagement and retention.
According to one survey of working Americans, employees and employers could miss the chance to take advantage of the benefits of volunteering. In that study, creating a culture of volunteerism provides an improved sense of purpose, according to 74% of respondents. – Deloitte
Additionally…
Among consumers, 90% say they want to know how companies support charitable causes. Over the last 12 years, brands with a perceived positive impact have seen growth in their brand value of 175% versus 70% for low positive impact. – Score.org
When corporate volunteering is built around real-world impact, everyone benefits.
Let’s explore the 5 key business benefits to corporate volunteering.
Employee engagement is about connection, purpose, and fulfillment.
In a world where remote and hybrid work models are increasingly common, creating a sense of belonging and alignment across teams is more important than ever.
Corporate volunteering offers a powerful way to foster that connection through shared values and meaningful action.
According to Deloitte, 89% of employees believe that companies sponsoring volunteer activities offer a better overall working environment than those that do not.
Also, only 46 percent of executives say their companies operate with a strong sense of purpose (Harvard Business Review)
When employees are given opportunities to support causes that matter, especially through simple, impactful moments, they experience firsthand how their efforts contribute to something larger than themselves. Often resulting in; higher retention, greater productivity, improved collaboration, and a stronger workplace culture.
Corporate volunteering empowers employees to become brand ambassadors in the most authentic way by living the company’s values in service to others. When team members participate in purpose-driven activities, they often share their experiences both internally and externally, whether through workplace channels, personal social media, or word of mouth.
This organic visibility enhances your employer brand. Every act of service reflects positively on the organization and its culture. Volunteering through Be My Eyes, for instance, gives employees stories worth telling. These genuine, human moments are what stick with people.
A company’s values are only as powerful as the actions that bring them to life. Purpose-aligned corporate volunteering is a direct way to demonstrate what your brand stands for, especially when it comes to inclusivity, accessibility, and human connection.
Partnering with Be My Eyes allows your employees to participate in real, one-to-one moments that reflect your core values in action. Whether your brand champions empathy, innovation, inclusion, or service, volunteering connects those ideals with day-to-day behavior.
Research shows that employees are more likely to choose and stay with companies that prioritize social responsibility and community engagement.
According to Glassdoor, 57% of people actively look for companies that are committed to diversity.
Offering volunteering opportunities that align with social impact and accessibility can be a major differentiator in a competitive talent market. It shows prospective hires that your company actually cares about inclusion and impact.
Employees gain direct exposure to the challenges faced by blind and low-vision individuals, fostering a real-world understanding that drives empathy and respect. These meaningful interactions enable volunteers to see the world through a different lens and translate that awareness into more inclusive thinking back in the workplace.
What your company stands for matters as much as what it sells.
60% of consumers have taken an action — either positive or negative — based on a brand’s actions (Weber Shandwick, KRC Research)
Consumers, investors, and job seekers increasingly look for businesses that are not only profitable, but purposeful.
Corporate volunteering sends a clear, visible message: your organization doesn’t just talk about accessibility, it invests in it. Supporting the blind and low-vision community through direct action positions your brand as a forward-thinking leader in both corporate citizenship and inclusive innovation.
Be My Eyes is a groundbreaking app that connects blind and low-vision individuals with sighted volunteers through live video calls, offering real-time visual assistance for everyday tasks. For businesses, it transforms the concept of volunteering into something accessible, immediate, and deeply human. Employees can offer their eyes to someone in need, all from their smartphone. It’s direct, personal, and meaningful, taking just a few minutes of their day while leaving a lasting impact.
What sets Be My Eyes apart is our micro-volunteering model, which fits seamlessly into modern work life. There are no long-term commitments or time-consuming logistics. Available in over 180 languages, Be My Eyes ensures that employees across the globe can make a real difference, instantly and authentically.
Whether you’re looking to deepen your social impact, enhance employee engagement, or lead the way in accessibility and inclusion, this is your opportunity to take the next step.
Learn more about our corporate volunteering solutions and get started today: https://www.bemyeyes.com/business/corporate-volunteering/
