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What’s the Business Case for Supporting People with Disabilities?

What’s the Business Case for Supporting People with Disabilities?

Watch the one-hour seminar featuring speakers from Microsoft, Google and the Valuable 500.
Will Butler
Will Butler
VP, Community
A woman uses her phone to identify the label on a hygiene product.
A woman uses her phone to identify the label on a hygiene product.

In some ways, it’s a shame that we even have to make a “business case” for supporting people with disabilities. Disability affects more than half the world, and whether it’s a temporary, acquired or inherited condition, everyone will experience disability at some point in their life.

Making a sound, dollars-and-cents argument for supporting this so-called “niche” group of people with disabilities can feel like a daunting task – but it's easier than it seems. With 54% of the population living with someone with a disability and an estimated $8 trillion in the disability market, there's a clear case for implementing accessibility and disability support programs at any company, large or small.

Kyndra LoCoco, Accessibility Partner and Community Programs Manager at Google, calling from home.
Kyndra LoCoco, Accessibility Partner and Community Programs Manager at Google, calling from home.


In our first webinar on June 25, 2020, we sat down with the disability support experts at Google and Microsoft to hear about how they built their disability support programs (both consumer and employee-facing), how they've benefitted from them and how programs can be scaled for organizations large and small. Featuring a special introduction from Caroline Casey, founder of The Valuable 500, we’re proud to share this 1-hour session that’s packed with statistics, stories and actionable advice on how to get buy-in for accessibility programs at your company.


Resources mentioned:

Microsoft Disability Answer Desk (DAD) Playbook

Google: Lessons Learned Building an Accessible Support Team