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New pioneering partnership between Herbal Essences and Be My Eyes makes hair care more accessible
Press release
May 30, 2019

New pioneering partnership between Herbal Essences and Be My Eyes makes hair care more accessible

Herbal Essences is already front runners within accessible hair care, by making their shampoo and conditioner bottles distinguishable by touch. Now, they are taking the next step by offering Be My Eyes users free, live video support from their hair care experts.
Hand golding phone. On the screen is an ongoing Be My Eyes call concerned with an Herbal Essences Coconut Milk Conditioner. The image features the logos of Herbal Essences and Be My Eyes.
Hand golding phone. On the screen is an ongoing Be My Eyes call concerned with an Herbal Essences Coconut Milk Conditioner. The image features the logos of Herbal Essences and Be My Eyes.

Accidentally washing your hair with conditioner – it’s something we’ve all done once or twice. With so many shampoo and conditioner bottles being completely identical, distinguishing them from each other is not easy for everyone, whether you’re in the shower or at the store. This problem gave rise to a simple solution, which Herbal Essences announced in 2018: tactile markings on shampoo and conditioner bottles.

The idea was sparked by Inclusive Designer and Accessibility Leader at Procter & Gamble, Sumaira (Sam) Latif, who is visually impaired herself. She helped pioneer this simple solution for distinguishing between two products, with four raised lines on shampoos, and two lines of circles on conditioners. But the company hasn’t stopped there. Now, all printed information on Herbal Essences products will be easier for users to access: with free live video support from Procter and Gamble’s in-house hair care experts.

Two phones behind each other. The front one shows a Be My Eyes call concerned with an Herbal Essences Coconut Milk conditioner. The back one shows the Herbal Essences profile on Specialized Help.

Herbal Essences and Be My Eyes

Barriers to good hair care can come up at any time: Picking out the right product at the store, selecting the right shampoo and conditioner for your hair type, differentiating between products for different types of hair, reading ingredients lists and instructions - whether out shopping or at home, the Herbal Essences Team is just a tap of a button away. Through a new partnership with Be My Eyes, Herbal Essences will take the guesswork out of non-visual hair care, offering their blind and low-vision customers quick and direct support through Be My Eyes’ video calling service, Specialized Help.

Lynn Hicks, Herbal Essences, North America Brand Manager explains, “The insights and ideas Sam Latif has brought to Herbal Essences continues to open our hearts and minds to accessibility opportunities and solutions.  We are excited to take this next step as a brand partner with Be My Eyes.”

Be My Eyes offers blind and low-vision users on demand visual assistance through their smartphone from the network of sighted volunteers and company representatives. Through Be My Eyes Specialized Help, blind and low-vision users can connect to the Herbal Essences team with questions regarding their more than 80 products as well as general hair care needs. Calling the Herbal Essences team through Specialized Help works just like a regular Be My Eyes call, except that the caller will be connected to an Herbal Essences representative. The representative will have access to the video feed from the callers phone, to help advise on products or answer any questions. The Herbal Essences team are available through Specialized Help Monday-Friday 9:00am-6:00pm EST. Please note that Herbal Essences will only be available through Specialized Help in the United States, and their services are offered in English.

“At Be My Eyes, we’re beyond excited to work with Procter & Gamble’s Herbal Essences, because of their commitment to accessibility and innovation. We’re grateful for their support, and our partnership is an important step towards making customer support accessible and making it possible for us to expand Specialized Help to the personal care segment.” - Alexander Hauerslev Jensen, CCO at Be My Eyes.

About Be My Eyes

Be My Eyes is a free app for iOS and Android devices that connects blind and low-vision individuals to a network of sighted volunteers and company representatives. Blind and low-vision users can request visual assistance through a live video call from a volunteer or from one of the partnering companies through the Specialized Help feature. The app harnesses the power of generosity, technology and human connection to help blind and low-vision people lead more independent lives. Be My Eyes is accessible in more than 150 countries worldwide and in over 180 languages. Learn more at www.bemyeyes.com.

Press contact Be My Eyes:
Alexander Hauerslev Jensen, CCO, alexander@bemyeyes.com

About Herbal Essences

At Herbal Essences, we know it’s only natural to be different. In fact, nature nurtures diversity and so do we. We protect diversity in plants, and embrace it in people and in our products. We see beauty in all plants, all people and all places. And when we don’t see it, we create it. We are committed to diverse ingredients, inclusively designed products and partnerships with experts and organizations that protect & preserve the planet for all nature lovers. Now we’ve partnered with Royal Botanic Gardens, Kew, to endorse our real botanicals in Herbal Essences bio:renew. We believe in the positive power of nature.  We’re proud to be naturally cruelty-free and acknowledged for it by PETA.

For more information @ Herbal Essences, please contact:
- Monica Almeida, Marina Maher Communications LLC 212-485-1681, malmeida@hellommc.com
- Lindsey Muhlstock, Marina Maher Communications LLC 212-485-6273, lmuhlstock@hellommc.com