{"id":4788,"date":"2026-06-26T10:46:26","date_gmt":"2026-06-26T10:46:26","guid":{"rendered":"https:\/\/www.bemyeyes.com\/business\/?p=4788"},"modified":"2026-06-24T10:52:25","modified_gmt":"2026-06-24T10:52:25","slug":"what-accessible-by-design-really-means-in-practice","status":"publish","type":"post","link":"https:\/\/www.bemyeyes.com\/business\/blog\/what-accessible-by-design-really-means-in-practice\/","title":{"rendered":"What \u201cAccessible by Design\u201d Really Means in Practice"},"content":{"rendered":"\n<p><strong><em><strong><em><strong><em>&#8220;Accessible by Design&#8221; is showing up everywhere\u2026 in strategy decks, roadmaps, and executive level CX conversations.<\/em><\/strong><\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n<p>That&#8217;s progress. But in many organizations, the phrase is being interpreted quite narrowly: as a property of the product, a standard the website meets, or a checklist before launch.<\/p>\n\n\n\n<p>Here&#8217;s a reframe: accessible by design isn&#8217;t only about designing the product. It&#8217;s about designing the organization. How the company is built, who works there, who makes decisions, how everyday things operate- and your product is a layer on top of all of that. If the organization underneath isn&#8217;t designed for inclusion, no amount of design on the surface will hold.<\/p>\n\n\n\n<p>I&#8217;ve seen the difference clearly across my career. When accessibility is considered early on, teams make better decisions, products perform better, and customers feel respected. When it\u2019s&nbsp; left out as an afterthought, everyone pays for it later, in money and brand trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-contents\">Contents<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#With-not-for\">With, not for<\/a><\/li>\n\n\n\n<li><a href=\"#The-levers-and-the-real-one\">The levers \u2014 and the real one<\/a><\/li>\n\n\n\n<li><a href=\"#Five-questions-leaders-should-ask-today\">Five questions leaders should ask today<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"With-not-for\">With, not for<\/h2>\n\n\n\n<p>After twenty years as an accessibility practitioner, the clearest line I can draw between organizations that get this and organizations that don&#8217;t is one word:&nbsp;<strong>with<\/strong>.<\/p>\n\n\n\n<p>Accessible by design means designing&nbsp;<em>with<\/em>&nbsp;people who use your products, not just&nbsp;<em>for<\/em>&nbsp;them. And the deepest version of &#8220;with&#8221; is employment. Disabled people working inside your company \u2014 not only as consultants and testers (though that matters too, and gives you a wide spectrum of user data), but as employees, embedded in product teams, holding roles with real decision-making power.<\/p>\n\n\n\n<p>I&#8217;ve seen what this does firsthand. At the University of Washington, blind colleagues and graduate students shaped the research itself, not as subjects, as collaborators. At Intel, two colleagues with retinitis pigmentosa fundamentally changed the direction of our project, because they were&nbsp;<em>on<\/em>&nbsp;the project. In both cases, the work was better in ways no external review would have produced.<\/p>\n\n\n\n<p>The uncomfortable truth: very few companies actually do this. Plenty bring in accessibility consultants. Far fewer hire disabled people into product, design, and engineering roles with real authority. That gap \u2014 between consulting disabled people and employing them \u2014 is where &#8220;accessible by design&#8221; either becomes real or stays a slogan.<\/p>\n\n\n\n<p>When blind people are in the room where the roadmap is set, you don&#8217;t need a process to remind teams that&nbsp;<a href=\"https:\/\/www.bemyeyes.com\/business\/blog\/beyond-the-screen-reader\/\" target=\"_blank\" rel=\"noreferrer noopener\">screen reader navigation<\/a>&nbsp;matters.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-levers-and-the-real-one\">The levers \u2014 and the real one<\/h2>\n\n\n\n<p>You&#8217;ve heard the business case. Customer expectations keep rising. Regulation is tightening \u2014 the&nbsp;<a href=\"https:\/\/www.bemyeyes.com\/business\/the-european-accessibility-act\/\" target=\"_blank\" rel=\"noreferrer noopener\">European Accessibility Act<\/a>&nbsp;is in effect, and the&nbsp;<a href=\"https:\/\/www.bemyeyes.com\/business\/the-americans-with-disabilities-act-ada\/\" target=\"_blank\" rel=\"noreferrer noopener\">ADA<\/a>&nbsp;has proved expensive to underestimate. The disabled market is enormous; in the UK alone it&#8217;s estimated at \u00a3446bn in annual spending power.<\/p>\n\n\n\n<p>All true, and all useful levers for getting accessibility funded. But the real lever is&nbsp;<em>meaning<\/em>: whether your product and your support actually work in your customers&#8217; lives, at the moments they need them. Legal exposure and market size are great ways to win the budget conversation. They don&#8217;t solve the problem at hand. Agency does. Dignity does. An organization that designs for those gets the business benefits as a side effect \u2014 not the other way around.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Five-questions-leaders-should-ask-today\">Five questions leaders should ask today<\/h2>\n\n\n\n<p>Many leaders say accessibility matters. The test is whether it shows up in who you hire, what you prioritize, and who gets to decide. Start here:<\/p>\n\n\n\n<p><strong>1. Who in your company is disabled \u2014 and what roles do they hold?<\/strong>&nbsp;Are they decision makers? Are they embedded in product teams? Or do disabled perspectives only enter through vendors and test panels?<\/p>\n\n\n\n<p><strong>2. Who is included \u2014 and excluded \u2014 by your product?<\/strong>&nbsp;Map it honestly. Every product makes this choice; most teams just make it implicitly.<\/p>\n\n\n\n<p><strong>3. Who on your team can advocate for inclusive design?<\/strong>&nbsp;Someone needs to carry the research, the users, and the diverse perspectives into everyday decisions \u2014 both from within the team and beyond it.<\/p>\n\n\n\n<p><strong>4. Are disabled users in your research from end to end?<\/strong>&nbsp;Early enough to shape direction, not just validate it at the finish line.<\/p>\n\n\n\n<p><strong>5. Is accessibility owned, measured, and reviewed like any other business priority?<\/strong>&nbsp;Shared responsibility is the goal \u2014 but without accountability, it will quickly evaporate.<\/p>\n\n\n\n<p>Accessibility is not a standalone discipline. It&#8217;s part of a much larger, interconnected web of inclusion and intersectionality. Organizations that treat it that way build better products for everyone.<\/p>\n\n\n\n<p>No organization gets all five right at once. Do the work. Be okay with making mistakes and asking questions \u2014 of your teams, of your organization, and of disabled people themselves. That posture is what leads to better experiences for your customers.<\/p>\n\n\n\n<p><em>This is the work we think about every day at Be My Eyes \u2014 both in our own products and in&nbsp;<a href=\"https:\/\/www.bemyeyes.com\/business\/accessible-customer-service-suite\/\" target=\"_blank\" rel=\"noreferrer noopener\">how we help other companies serve blind and low-vision customers<\/a>. If you&#8217;re working through these questions in your organization, we&#8217;d genuinely love to compare notes.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLVpwVPJ1y1rPN3CodA4A4SoFuta%2FyAuYyoPhGZI9BiRv%2B8tiFo%2Bhg92le8Geap2rQsWIzo9azZw8KyeTw2cUnj%2BfNVl%2BRk2cHf5ZQMdYrXyxypxe1ejgJe%2FIvR7Avx8cJfWboEJ%2FMAZVF9AawM77gwbLHSc7bhUuwAnXPmqpQClfyURMniy2WTXQib7D6yAejVYYrB2RCYR7lJZO2A94udVg2y%2FGnlJNjj51ioGJHJVF%2BsYv%2BO5b%2F%2BZzYVMzhAwK%2BV7bHTvTw6YwEiSIFqF7bGGtW3uYXTV1ZxUJz1Usk8V2yTL5J2RJ0E0oI5VvLihoxRPX%2B5BJPkNOb09oaur%2B6%2B2RNgcw%3D%3D&amp;webInteractiveContentId=189631815785&amp;portalId=6577197\"><img decoding=\"async\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6577197\/interactive-189631815785.png\" alt=\"Download the FREE eBook\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Accessible by Design&#8221; is showing up everywhere\u2026 in strategy decks, roadmaps, and executive level CX conversations. That&#8217;s progress. But in many organizations, the phrase is being interpreted quite narrowly: as a property of the product, a standard the website meets, or a checklist before launch. Here&#8217;s a reframe: accessible by design isn&#8217;t only about designing<\/p>\n","protected":false},"author":23,"featured_media":4789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What \u201cAccessible by Design\u201d Really Means in Practice<\/title>\n<meta name=\"description\" content=\"Discover why accessible products begin with inclusive organizations, and the questions every leader should be asking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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Jayant","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bd065e80c7c5a99eea648101cd0447ee9764488ca0d2f098cf4f04d23010a674?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bd065e80c7c5a99eea648101cd0447ee9764488ca0d2f098cf4f04d23010a674?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd065e80c7c5a99eea648101cd0447ee9764488ca0d2f098cf4f04d23010a674?s=96&d=mm&r=g","caption":"Shani Jayant"},"description":"Shani Jayant is VP of Design at Be My Eyes, where she leads design across the company's mobile and workplace products and runs the company's beta community program. With a PhD in HCI and 20 years as an accessibility practitioner and advocate, her work spans accessibility policy, human-AI collaboration, and access technology across automotive, mobile, and wearables. She is committed to Be My Eyes' mission of making the world more accessible for more than 340 million blind and low-vision people globally, and believes the best way to do that is through design that is shaped by and works for real people in real moments.","jobTitle":"VP of Design","url":"https:\/\/www.bemyeyes.com\/business\/author\/shanij\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bemyeyes.com\/business\/wp-json\/wp\/v2\/posts\/4788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bemyeyes.com\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bemyeyes.com\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bemyeyes.com\/business\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bemyeyes.com\/business\/wp-json\/wp\/v2\/comments?post=4788"}],"version-history":[{"count":0,"href":"https:\/\/www.bemyeyes.com\/business\/wp-json\/wp\/v2\/posts\/4788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bemyeyes.com\/business\/wp-json\/wp\/v2\/media\/4789"}],"wp:attachment":[{"href":"https:\/\/www.bemyeyes.com\/business\/wp-json\/wp\/v2\/media?parent=4788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bemyeyes.com\/business\/wp-json\/wp\/v2\/categories?post=4788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bemyeyes.com\/business\/wp-json\/wp\/v2\/tags?post=4788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}