{"id":3422,"date":"2025-08-27T13:21:03","date_gmt":"2025-08-27T13:21:03","guid":{"rendered":"https:\/\/www.bemyeyes.com\/business\/?p=3422"},"modified":"2026-05-05T10:38:58","modified_gmt":"2026-05-05T10:38:58","slug":"how-volunteering-can-underpin-your-esg-and-csr-strategy","status":"publish","type":"post","link":"https:\/\/www.bemyeyes.com\/business\/blog\/how-volunteering-can-underpin-your-esg-and-csr-strategy\/","title":{"rendered":"How Volunteering Can Underpin Your ESG and CSR Strategy"},"content":{"rendered":"\n<p><em style=\"font-weight: bold;\">Did you know that 66% of executives consider employee morale as the top benefit of CSR initiatives?<\/em> <br><strong><em>&#8211; <a href=\"https:\/\/procurementtactics.com\/corporate-social-responsibility-statistics\/\">Boston College Study<\/a> <\/em><\/strong><\/p>\n\n\n\n<p>Companies are under more pressure than ever to demonstrate not only financial returns for their shareholders but also to do so responsibly. The shift from traditional corporate social responsibility (CSR) programs to more integrated Environmental, Social, and Governance (ESG) strategies reflects this reality.<\/p>\n\n\n\n<p>Within this shift, employee volunteering is proving to be one of the most effective (and too often overlooked) levers for creating measurable impact.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bemyeyes.com\/business\/corporate-volunteering\/\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate volunteering<\/a>, done strategically, becomes a driver of employee engagement, community well-being, brand trust, and even investor confidence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-contents\">Contents<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-why-volunteering-belongs-in-esg-not-just-csr\">Why Volunteering Belongs in ESG (Not Just CSR)<\/a><\/li>\n\n\n\n<li><a href=\"#h-mapping-volunteering-to-strategic-pillars\">Mapping Volunteering to Strategic Pillars<\/a><\/li>\n\n\n\n<li><a href=\"#h-choosing-the-right-volunteering-models\">Choosing the Right Volunteering Models<\/a><\/li>\n\n\n\n<li><a href=\"#h-governance-amp-policy-integration\">Governance &amp; Policy Integration<\/a><\/li>\n\n\n\n<li><a href=\"#h-corporate-volunteering-with-be-my-eyes\">Corporate Volunteering with Be My Eyes<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key takeaways:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Corporate volunteering is a strategic ESG tool, not just a CSR activity<\/strong>: When aligned to business goals, volunteering supports social impact, strengthens governance, and can contribute to broader environmental and community objectives. <\/li>\n\n\n\n<li><strong>It creates measurable value for people and business performance<\/strong>: Strong volunteering programs can improve employee engagement, retention, leadership development, brand trust, and stakeholder relationships. <\/li>\n\n\n\n<li><strong>The best programs are structured, inclusive, and measurable:<\/strong> Clear policies, leadership support, trusted partners, and meaningful KPIs help turn volunteering into long-term impact for both communities and organizations.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-volunteering-belongs-in-esg-not-just-csr\">Why Volunteering Belongs in ESG (Not Just CSR)<\/h2>\n\n\n\n<p><strong><em>Companies that focus on ESG initiatives outperform their competitors by 4.8% annually (<a href=\"https:\/\/zipdo.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zipdo<\/a>)<\/em><\/strong><\/p>\n\n\n\n<p>Volunteering is often categorized as a CSR activity \u2014 an initiative designed to give back without necessarily being tied to strategic goals.<\/p>\n\n\n\n<p>But in the ESG era, that framing undersells its true potential. Volunteering contributes across all three ESG pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Environment (E): <\/strong>Volunteers can support sustainability efforts ranging from tree planting and environmental education to assisting with green technology adoption. These programs help companies demonstrate tangible contributions to climate-related goals and environmental stewardship. <\/li>\n\n\n\n<li><strong>Social (S): <\/strong>Few activities embody the \u201cS\u201d of ESG as clearly as volunteering. From mentoring underrepresented youth to helping communities access essential services through platforms like Be My Eyes, volunteering strengthens equity, inclusion, and community resilience. <\/li>\n\n\n\n<li><strong>Governance (G): <\/strong>Companies that structure their volunteer programs with clear policies, transparent metrics, and ethical partnerships signal integrity. This builds trust with regulators, investors, and community stakeholders alike.<\/li>\n<\/ul>\n\n\n\n<p>Critically, volunteering supports material ESG topics such as human capital development, employee engagement, diversity and inclusion, and stakeholder relationships. It is not ancillary but central to how companies demonstrate responsible practices.<\/p>\n\n\n\n<p><strong>Employees who participate in company-sponsored volunteer programs report higher retention and are <a href=\"https:\/\/www.galaxydigital.com\/blog\/corporate-volunteerism-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">five times more engaged <\/a>than those who don\u2019t. That\u2019s not just a social impact win \u2014 it\u2019s a business imperative.<\/strong><\/p>\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-196887673272\" style=\"max-width: 100%; max-height: 100%; width: 700px; height: 347px;\" data-hubspot-wrapper-cta-id=\"196887673272\"><a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKviVwUAD2mqpllsQmZ0vTaOg9wrbN00HyrPg7mSEBFyb2BCmzIsA0IR060mxSiK9RxfE%2FdQkQ5q7TFJTx0qKhiBtiLND7zhWb%2Fcx%2BaquIIIXa7IugNlt1aMr7UiIVtTvgOvYb6ZzhwF6Mcz4w6m%2BjfUkeqcnDeqgpzSXt1enNVr0yPLgw9ePEZYzrqORJq6%2BtcZQ%3D%3D&amp;webInteractiveContentId=196887673272&amp;portalId=6577197\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6577197\/interactive-196887673272.png\" alt=\"Download the FREE eBook\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/> <\/a><\/div>\n<div data-hubspot-wrapper-cta-id=\"196887673272\">\u00a0<\/div>\n<div data-hubspot-wrapper-cta-id=\"196887673272\">\u00a0<\/div>\n<div data-hubspot-wrapper-cta-id=\"196887673272\">\u00a0<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mapping-volunteering-to-strategic-pillars\">Mapping Volunteering to Strategic Pillars<\/h2>\n\n\n\n<p><strong><em>96% of employees report having a positive company culture due to volunteering (<a href=\"https:\/\/doublethedonation.com\/vto-volunteer-time-off-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Double The Donation<\/a>)<\/em><\/strong><\/p>\n\n\n\n<p>To make volunteering a true ESG asset, companies should align programs with their broader strategic pillars. Three areas in particular stand out:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-community-impact-align-with-the-sdgs\">Community Impact \u2192 Align with the SDGs<\/h3>\n\n\n\n<p>Volunteering offers a direct way to advance the <a href=\"https:\/\/sdgs.un.org\/goals\" target=\"_blank\" rel=\"noreferrer noopener\">United Nations Sustainable Development Goals (SDGs). <\/a><\/p>\n\n\n\n<p>These global targets provide a framework for companies to demonstrate impact in ways that resonate with investors, regulators, and the public. For Be My Eyes and many of our partners, volunteering connects most strongly to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/sdgs.un.org\/goals\/goal10\" target=\"_blank\" rel=\"noreferrer noopener\">SDG 10<\/a>: <\/strong>Reduced Inequalities \u2014 supporting inclusion for people with disabilities and other underserved groups. <\/li>\n\n\n\n<li><strong><a href=\"https:\/\/sdgs.un.org\/goals\/goal3\" target=\"_blank\" rel=\"noreferrer noopener\">SDG 3<\/a>:<\/strong> Good Health and Well-Being \u2014 enabling better access to care, resources, and wellness support. <\/li>\n\n\n\n<li><strong><a href=\"https:\/\/sdgs.un.org\/goals\/goal4\" target=\"_blank\" rel=\"noreferrer noopener\">SDG 4<\/a>: <\/strong>Quality Education \u2014 providing mentorship, tutoring, and knowledge-sharing opportunities. <\/li>\n<\/ul>\n\n\n\n<p>By aligning volunteer programs with specific SDGs, companies can both demonstrate accountability and contribute to progress on issues that matter globally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-employee-development-build-skills-amp-leaders\">Employee Development \u2192 Build Skills &amp; Leaders<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.bemyeyes.com\/business\/corporate-volunteering\/\" target=\"_blank\" rel=\"noreferrer noopener\">Volunteering<\/a> also builds your workforce. Skills-based volunteering, where employees apply their professional expertise to nonprofit challenges, creates a dynamic learning environment. Participants gain leadership experience, project management skills, cross-cultural competency, and adaptability, all while making a social impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brand-amp-license-to-operate-strengthen-reputation\">Brand &amp; License to Operate \u2192 Strengthen Reputation <\/h3>\n\n\n\n<p>When volunteering is woven into your corporate identity, the reputational benefits are significant. Employees become brand ambassadors, communities view your company as a trusted partner, and customers associate your brand with authenticity and care. In heavily regulated industries, demonstrating a meaningful community contribution can also support your \u201clicense to operate\u201d by strengthening relationships with regulators and local stakeholders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-the-right-volunteering-models\">Choosing the Right Volunteering Models<\/h2>\n\n\n\n<p>Volunteering is not one-size-fits-all. Companies should tailor their approach to align with workforce realities and strategic objectives.<\/p>\n\n\n\n<p>Some common approaches include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Skills-Based Volunteering: <\/strong>Employees apply professional skills to nonprofit needs, driving both development and impact. <\/li>\n\n\n\n<li><strong>Hands-On Volunteering: <\/strong>Traditional activities like food drives or community clean-ups that create visible, immediate benefits. <\/li>\n\n\n\n<li><strong>Virtual Volunteering: <\/strong>Flexible opportunities such as the Be My Eyes corporate volunteering solution allows participation across distributed teams. <\/li>\n\n\n\n<li><strong>Pro Bono &amp; Board Service: <\/strong>Strategic, long-term engagements where professionals provide expertise or governance support.<\/li>\n<\/ul>\n\n\n\n<p>A mix of these models ensures broader participation and aligns with varied employee interests. <\/p>\n\n\n\n<p>The most impactful volunteer programs prioritize equity. That means considering barriers related to race, ability, location, and job function, and designing programs that are inclusive by default.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-governance-amp-policy-integration\">Governance &amp; Policy Integration<\/h2>\n\n\n\n<p><strong><em>A staggering 76% of consumers would cease buying from firms that neglect environmental, employee, or community well-being, highlighting the direct impact of ESG practices on consumer behaviour. (<a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/consumer-and-employee-esg-expectations.html\" target=\"_blank\" rel=\"noreferrer noopener\">PWC<\/a>)<\/em><\/strong><\/p>\n\n\n\n<p>To deliver real ESG value, volunteering must be managed with the same rigor as other strategic initiatives.<\/p>\n\n\n\n<p>That means embedding clear governance structures, supportive policies, and measurable outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-policies-that-work\">Policies That Work <\/h3>\n\n\n\n<p>Strong policies help normalize participation and signal leadership commitment. Key elements include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear eligibility criteria and participation guidelines. <\/li>\n\n\n\n<li>Paid Volunteer Time Off (VTO) to encourage engagement without financial penalty. <\/li>\n\n\n\n<li>Defined approval workflows for program participation and nonprofit vetting. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vet-your-partners\">Vet Your Partners <\/h3>\n\n\n\n<p>Partnerships should reflect your company\u2019s values. Conduct due diligence to ensure nonprofit partners uphold standards around diversity, equity, inclusion, and data privacy. A strong alignment between corporate values and partner practices prevents reputational risk and ensures authenticity. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-executive-buy-in\">Executive Buy-In <\/h3>\n\n\n\n<p>Volunteering programs thrive when they are championed by leadership. Executive sponsorship, combined with a cross-functional working group spanning HR, DEI, and ESG, ensures alignment and scalability. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kpis-amp-reporting\">KPIs &amp; Reporting<\/h3>\n\n\n\n<p>What gets measured gets managed. Volunteer impacts can and should be tracked with both quantitative and qualitative metrics: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Participation rate (by department, geography, or role). <\/li>\n\n\n\n<li>Volunteer hours per full-time equivalent. <\/li>\n\n\n\n<li>Estimated dollar value of pro bono or skills-based services. <\/li>\n\n\n\n<li>Qualitative impact stories from employees and communities. <\/li>\n\n\n\n<li>SDG alignment tags for each activity. <\/li>\n\n\n\n<li>Equity of access (e.g., engagement across ERGs and affinity groups). <\/li>\n<\/ul>\n\n\n\n<p>Reporting frameworks such as <a href=\"https:\/\/www.globalreporting.org\/how-to-use-the-gri-standards\/gri-standards-english-language\/\" target=\"_blank\" rel=\"noreferrer noopener\">GRI (401 &amp; 413)<\/a>, <a href=\"https:\/\/sasb.ifrs.org\/standards\/process\/projects\/human-capital\/\" target=\"_blank\" rel=\"noreferrer noopener\">SASB human capital disclosures<\/a>, and <a href=\"https:\/\/finance.ec.europa.eu\/capital-markets-union-and-financial-markets\/company-reporting-and-auditing\/company-reporting\/corporate-sustainability-reporting_en\" target=\"_blank\" rel=\"noreferrer noopener\">CSRD<\/a> qualitative narratives provide pathways to incorporate volunteer metrics into broader ESG reporting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-corporate-volunteering-with-be-my-eyes\">Corporate Volunteering with Be My Eyes<\/h2>\n\n\n\n<p><strong><em>\u201cWhen a company empowers its employees to give their time and talents through Be My Eyes, it\u2019s more than volunteering \u2014 it\u2019s an act of shared humanity. Every call is a moment of connection that changes two lives: the blind user receiving support, and the volunteer realizing the power of small actions to make the world more inclusive.\u201d \u2014 Hans J\u00f8rgen Wiberg, Founder, Be My Eyes<\/em><\/strong><\/p>\n\n\n\n<p>At Be My Eyes, we\u2019ve seen the transformative power of purpose-driven <a href=\"https:\/\/www.bemyeyes.com\/business\/corporate-volunteering\/\" target=\"_blank\" rel=\"noreferrer noopener\">corporate volunteering<\/a>, and we\u2019re ready to help organizations take the next step.<\/p>\n\n\n\n<p>We\u2019ve partnered with businesses such as Salesforce and <a href=\"https:\/\/www.bemyeyes.com\/business\/zain-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zain Group<\/a> to deliver flexible volunteering programs that drive impact.<\/p>\n\n\n\n<p>For example, during our partnership with Salesforce over the last 2 years, they have hosted 15 dedicated volunteering days in which calls from Be My Eyes users were prioritized for their employees. <\/p>\n\n\n\n<p>During these volunteering days, a total of 587 volunteers participated, offering support in 15 languages including English, Spanish, French, Japanese, and Hindi.<\/p>\n\n\n\n<p><strong>Additionally, throughout our partnership so far they have: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Completed almost 3,500 connected volunteer calls through the Be My Eyes app <\/li>\n\n\n\n<li>Provided a total help time of 8 days, 33 minutes, 12 seconds <\/li>\n\n\n\n<li>Supported blind and low-vision people across 15 languages <\/li>\n\n\n\n<li>Achieved a 95% volunteer satisfaction <\/li>\n\n\n\n<li>Achieved a 87% caller satisfaction<\/li>\n<\/ul>\n\n\n\n<p><strong>If you\u2019d like to experience corporate volunteering that is flexible and drive results like this then <a href=\"https:\/\/www.bemyeyes.com\/business\/general-inquiries\/\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch with our team<\/a> today.<\/strong><\/p>\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-196887673272\" style=\"max-width: 100%; max-height: 100%; width: 700px; height: 347px;\" data-hubspot-wrapper-cta-id=\"196887673272\"><a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKviVwUAD2mqpllsQmZ0vTaOg9wrbN00HyrPg7mSEBFyb2BCmzIsA0IR060mxSiK9RxfE%2FdQkQ5q7TFJTx0qKhiBtiLND7zhWb%2Fcx%2BaquIIIXa7IugNlt1aMr7UiIVtTvgOvYb6ZzhwF6Mcz4w6m%2BjfUkeqcnDeqgpzSXt1enNVr0yPLgw9ePEZYzrqORJq6%2BtcZQ%3D%3D&amp;webInteractiveContentId=196887673272&amp;portalId=6577197\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6577197\/interactive-196887673272.png\" alt=\"Download the FREE eBook\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/> <\/a><\/div>\n<div data-hubspot-wrapper-cta-id=\"196887673272\">\u00a0<\/div>\n<div data-hubspot-wrapper-cta-id=\"196887673272\">\u00a0<\/div>\n<div data-hubspot-wrapper-cta-id=\"196887673272\">\u00a0<\/div>","protected":false},"excerpt":{"rendered":"<p>Did you know that 66% of executives consider employee morale as the top benefit of CSR initiatives? &#8211; Boston College Study Companies are under more pressure than ever to demonstrate not only financial returns for their shareholders but also to do so responsibly. The shift from traditional corporate social responsibility (CSR) programs to more integrated<\/p>\n","protected":false},"author":19,"featured_media":3426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Volunteering Can Underpin Your ESG and CSR Strategy<\/title>\n<meta name=\"description\" content=\"Discover how strategic employee volunteering can strengthen both your ESG and CSR strategies while driving measurable impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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