{"id":2888,"date":"2025-05-19T16:21:15","date_gmt":"2025-05-19T16:21:15","guid":{"rendered":"https:\/\/www.bemyeyes.com\/business\/?p=2888"},"modified":"2026-04-17T08:45:29","modified_gmt":"2026-04-17T08:45:29","slug":"what-is-web-accessibility","status":"publish","type":"post","link":"https:\/\/www.bemyeyes.com\/business\/blog\/what-is-web-accessibility\/","title":{"rendered":"What Is Web Accessibility? Key Principles, Guidelines, and Best Practices"},"content":{"rendered":"\n<p><strong><em>The <a href=\"https:\/\/webaim.org\/projects\/million\/\" target=\"_blank\" rel=\"noreferrer noopener\">2026 WebAIM Million<\/a> found 95.9% of home pages had detected WCAG 2 failures. This number increased from 94.8% in 2025<\/em><\/strong>.<\/p>\n\n\n\n<p>This stat is staggering in itself but even more so when you consider that according to the <a href=\"https:\/\/www.who.int\" target=\"_blank\" rel=\"noreferrer noopener\">World Health Organization<\/a> roughly <strong>16% of the world&#8217;s population<\/strong> are living with some form of disability.<\/p>\n\n\n\n<p>Web accessibility needs to improve, and businesses need to start taking action.<\/p>\n\n\n\n<p>It\u2019s more than a box to check. It covers customer experience, <a href=\"https:\/\/www.bemyeyes.com\/business\/accessibility-standards-explained\/\">legal compliance<\/a>, brand reputation, and social responsibility. Making your website accessible fosters trust, drives loyalty, and reduces the risk of legal exposure.<\/p>\n\n\n\n<p>Let\u2019s take the 340 million people globally who are blind or have low vision as an example\u2026<\/p>\n\n\n\n<p>Without accessible design and development, much of the web remains closed to them.<\/p>\n\n\n\n<p>But with the right tools and practices such as screen reader-friendly layouts, alt text, and proper keyboard navigation, we can build experiences that are truly accessible for all.<\/p>\n\n\n\n<p>Whether you&#8217;re a business leader focused on growth, a compliance manager, a developer or a web designer, web accessibility affects your work. In this article, we cover what web accessibility means, why it matters, key principles (like POUR), <a href=\"https:\/\/www.bemyeyes.com\/business\/accessibility-standards-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\">accessibility standards (like WCAG)<\/a>, and actionable best practices for creating websites that welcome everyone.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key takeaways:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web accessibility is a legal requirement: <\/strong>It ensures digital experiences can be used by everyone, including people with disabilities, while also reducing legal risk and improving brand trust.<\/li>\n\n\n\n<li><strong>Following standards like WCAG and the POUR framework is the foundation<\/strong>: Accessible design should be perceivable, operable, understandable, and robust, with Level AA compliance as the practical benchmark.<\/li>\n\n\n\n<li><strong>Accessibility benefits both users and businesses<\/strong>: It improves usability for all, increases conversions, strengthens reputation, and avoids costly mistakes when combined with proper testing and best practices.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-contents\">Contents<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-what-is-web-accessibility\">What is Web Accessibility? <\/a><\/li>\n\n\n\n<li><a href=\"#h-why-web-accessibility-is-important\">Why Web Accessibility is Important <\/a><\/li>\n\n\n\n<li><a href=\"#h-web-accessibility-guidelines-wcag\">Web Accessibility Guidelines <\/a><\/li>\n\n\n\n<li><a href=\"#h-the-pour-framework\">The POUR framework <\/a><\/li>\n\n\n\n<li><a href=\"#h-how-to-test-for-accessibility\">How to Test for Accessibility <\/a><\/li>\n\n\n\n<li><a href=\"#h-common-accessibility-mistakes-to-avoid\">Common Mistakes to Avoid<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-web-accessibility\"><a href=\"https:\/\/docs.google.com\/document\/d\/1M5Q28mySmwsh_vZ2d9_IJ6isX6kM5Vpd\/edit\">What is Web Accessibility?<\/a><\/h2>\n\n\n\n<p>Web accessibility is the process of designing and developing digital experiences that can be used by everyone including people with disabilities. This includes individuals who are blind, have low vision, are deaf or hard of hearing, have motor impairments, cognitive differences, or other physical and neurological conditions. <\/p>\n\n\n\n<p><strong><em>Additionally, from the WebAIM Million we referenced earlier, across one million home pages, 56,114,377 distinct accessibility errors were detected (an average of 56.1 errors per page).<\/em><\/strong><\/p>\n\n\n\n<p>Accessible websites ensure that all users can perceive, understand, navigate, and interact with digital content, regardless of how they access the web. That may mean browsing with a screen reader, navigating via keyboard or voice commands, using captions to follow a video, or simply needing a distraction-free interface to stay focused. <\/p>\n\n\n\n<p>Importantly, <a href=\"https:\/\/www.bemyeyes.com\/business\/accessible-customer-service-suite\/\" target=\"_blank\" rel=\"noreferrer noopener\">accessibility<\/a> goes far beyond color contrast or text size. It\u2019s about inclusive design; creating experiences that are flexible, adaptable, and mindful of diverse needs from the start. An accessible website considers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual access: Can someone with low vision or color blindness understand your interface? <\/li>\n\n\n\n<li>Auditory access: Are your videos and audio content captioned or transcribed? <\/li>\n\n\n\n<li>Motor access: Can your site be fully navigated with a keyboard or assistive device? <\/li>\n\n\n\n<li>Cognitive access: Is your language clear and your layout consistent and predictable?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-web-accessibility-is-important\">Why Web Accessibility is Important<\/h2>\n\n\n\n<p>Web accessibility isn\u2019t just a technical requirement. Here\u2019s why it matters on every level:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-legal-responsibility\">Legal Responsibility<\/h3>\n\n\n\n<p>Governments around the world are enacting and enforcing <a href=\"https:\/\/www.bemyeyes.com\/business\/accessibility-standards-explained\/\">digital accessibility regulations<\/a>. Ignoring accessibility can expose companies to significant legal and financial risk:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the U.S., the <a href=\"https:\/\/www.bemyeyes.com\/business\/the-americans-with-disabilities-act-ada\/\">Americans with Disabilities Act (ADA)<\/a> is being applied to websites, with a growing number of lawsuits targeting non-compliant digital experiences.<\/li>\n\n\n\n<li>The <a href=\"https:\/\/www.bemyeyes.com\/business\/blog\/preparing-for-the-european-accessibility-act\/\" target=\"_blank\" rel=\"noreferrer noopener\">European Accessibility Act (EAA)<\/a> mandates that digital products and services including websites and apps, must be accessible by 2025. <\/li>\n\n\n\n<li>The Web Content Accessibility Guidelines (WCAG), developed by the W3C, serve as the global standard for accessible design and development.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ethical-obligation\">Ethical Obligation<\/h3>\n\n\n\n<p>Access to digital information is a fundamental human right. <strong>For over 1.3 billion people worldwide<\/strong> living with disabilities, the internet is an essential tool for communication, education, employment, shopping, and more. When digital spaces are inaccessible, they\u2019re excluded from full participation in society.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-business-opportunity\">Business Opportunity <\/h3>\n\n\n\n<p><strong><em>Accessibility is also a smart business decision. A survey of U.K. consumers found 55% had abandoned a purchase due to accessibility issues, with those lost sales amounting to a potential \u00a3120 billion forfeited by retailers.<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People with disabilities represent a massive market segment. <\/li>\n\n\n\n<li>Accessible design improves usability for all users. For example, the use of closed captions in noisy environments or larger tap targets on mobile devices. <\/li>\n\n\n\n<li>Accessible brands tend to rank higher in Search Engines, provide better user experiences, and foster stronger customer loyalty.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brand-reputation\">Brand Reputation <\/h3>\n\n\n\n<p>Being known as an inclusive, accessible brand, builds trust and credibility with customers, partners, and employees alike. Inaccessible experiences, on the other hand, damage your reputation and signal a lack of care. <\/p>\n\n\n\n<p>Accessibility is an accelerator for innovation, growth, and inclusion. Businesses that embrace it build better, more human-centered digital experiences.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLhzugW2wpmpphn0knwBhnUz3DEAte3E%2B1eoiLkWDB0SCV6%2BOp2GOr%2F7gxp3eUHpWEqJVxLlDLJFk%2FnqVGsfECNRfQhA3EEHMdG1oveXO4W%2FOBRtEWx5A%2FVzP7xO%2F1Bub1cf%2B1LoctDWxJcGmGSKaap5C7dPcHw9vAryDKKoJIe%2BpXz1kQWyOmMmOyHvaoNPB%2BX96xiXZE%3D&amp;webInteractiveContentId=190035116658&amp;portalId=6577197\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6577197\/interactive-190035116658.png\" alt=\"Download the FREE eBook\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-web-accessibility-guidelines-wcag\">Web Accessibility Guidelines (WCAG)<\/h2>\n\n\n\n<p>To turn accessibility principles into actionable standards, the Web Content Accessibility Guidelines (WCAG) were created by the <a href=\"https:\/\/www.w3.org\" target=\"_blank\" rel=\"noreferrer noopener\">World Wide Web Consortium (W3C)<\/a>. These internationally recognized guidelines provide the technical foundation for building accessible websites and apps. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-wcag\">What is WCAG?<\/h3>\n\n\n\n<p>WCAG is a set of testable success criteria that help ensure digital content is perceivable, operable, understandable, and robust (POUR &#8211; explained in the next section). The current version, WCAG 2.1, is widely adopted, with WCAG 2.2 recently released and expanding coverage for users with cognitive and low-vision needs.<\/p>\n\n\n\n<p><strong>Each guideline is organized into three levels of conformance: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Level A \u2013 Basic accessibility (minimum requirements). <\/li>\n\n\n\n<li>Level AA \u2013 Widely accepted standard for legal compliance and user experience. <\/li>\n\n\n\n<li>Level AAA \u2013 Highest level of accessibility (ideal but not always practical for all content). <\/li>\n<\/ul>\n\n\n\n<p>Businesses should ideally aim for Level AA compliance as a baseline for digital experiences. <\/p>\n\n\n\n<p><strong>Global Relevance WCAG is also embedded in accessibility legislation around the world: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ADA (U.S.) \u2013 Though not explicitly named, courts often reference WCAG as a standard in lawsuits. <\/li>\n\n\n\n<li>EAA (EU) \u2013 The European Accessibility Act mandates digital accessibility aligned with WCAG for many services by June 28th 2025. <\/li>\n\n\n\n<li>AODA (Canada), UK Equality Act, and Australia&#8217;s DDA also reflect WCAG requirements. <\/li>\n<\/ul>\n\n\n\n<p>Failing to meet these standards can lead to legal risk, but more importantly, it means excluding users who rely on accessible interfaces. <\/p>\n\n\n\n<p>For a full breakdown of the guidelines, visit the official <a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/\" target=\"_blank\" rel=\"noreferrer noopener\">W3C WCAG Overview<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-pour-framework\">The POUR Framework <\/h2>\n\n\n\n<p>The foundation of digital accessibility is built on four guiding principles, outlined in the Web Content Accessibility Guidelines (WCAG). These are known by the acronym POUR: Perceivable, Operable, Understandable, and Robust. Together, they provide a framework for designing experiences that work for everyone. <\/p>\n\n\n\n<p>Let\u2019s break them down: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-perceivable\">Perceivable <\/h3>\n\n\n\n<p>Information and user interface components must be presented in ways that users can perceive. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide text alternatives (alt text) for images and non-text content. <\/li>\n\n\n\n<li>Offer captions and transcripts for audio and video. <\/li>\n\n\n\n<li>Use sufficient color contrast so text is readable against backgrounds. <\/li>\n\n\n\n<li>Ensure content is adaptable (e.g., screen readers or zoom tools can interpret it). <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-operable\">Operable <\/h3>\n\n\n\n<p>User interface components and navigation must be usable by all. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure all functionality is accessible via keyboard, not just a mouse. <\/li>\n\n\n\n<li>Provide clear focus indicators for interactive elements. <\/li>\n\n\n\n<li>Avoid content that flashes rapidly, which can trigger seizures. <\/li>\n\n\n\n<li>Give users enough time to read and interact with content. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-understandable\">Understandable <\/h3>\n\n\n\n<p>Information and the operation of the interface must be clear and predictable. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use plain, concise language. <\/li>\n\n\n\n<li>Maintain consistent navigation and layouts across pages. <\/li>\n\n\n\n<li>Provide helpful error messages and instructions for forms. <\/li>\n\n\n\n<li>Avoid jargon, ambiguity, or unexpected behavior in UI elements. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-robust\">Robust <\/h3>\n\n\n\n<p>Content must be reliably interpreted by a wide range of user agents, including assistive technologies. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use semantic HTML to give structure and meaning to content. <\/li>\n\n\n\n<li>Follow web standards to ensure compatibility across browsers and devices. <\/li>\n\n\n\n<li>Avoid custom code that breaks accessibility tools unless properly tested. <\/li>\n\n\n\n<li>Keep up with evolving guidelines (like WCAG 2.2 and beyond). <\/li>\n<\/ul>\n\n\n\n<p>Understanding and applying the POUR framework can help your team make sure accessibility is factored into every part of the user experience. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-test-for-accessibility\">How to Test for Accessibility <\/h2>\n\n\n\n<p>Building <a href=\"https:\/\/www.bemyeyes.com\/business\/blog\/how-to-create-a-case-for-accessibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">accessible digital experiences<\/a> is only part of the equation. Thorough testing is essential to ensure those experiences actually work for everyone. Accessibility testing helps identify barriers, validate fixes, and drive continuous improvement across your web ecosystem.<\/p>\n\n\n\n<p>While automation is a great starting point, don\u2019t rely on it alone. <\/p>\n\n\n\n<p>Effective testing includes a combination of methods: automated tools, manual reviews, and real-world user feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-automated-accessibility-testing\"> 1. Automated Accessibility Testing <\/h3>\n\n\n\n<p>Automated tools are a fast and efficient way to catch common accessibility issues in code, such as missing alt text, poor color contrast, or improper heading structure. <\/p>\n\n\n\n<p>Popular tools include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Axe by Deque (browser extension &amp; integration-ready) <\/li>\n\n\n\n<li>Accessibility Checker (a free ADA and WCAG compliance checking tool that identifies web accessibility issues and gives exact instructions for fixing them) <\/li>\n\n\n\n<li>WAVE by WebAIM (web-based and browser extension) <\/li>\n\n\n\n<li>Google Lighthouse (built into Chrome DevTools) <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-manual-testing-with-assistive-technology\">2. Manual Testing with Assistive Technology <\/h3>\n\n\n\n<p>Manual testing helps you evaluate how people with disabilities actually experience your website. <\/p>\n\n\n\n<p>Key methods include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Screen reader testing using tools like: <br>&#8211; NVDA (Windows) <br>&#8211; JAWS (Windows) <br>&#8211; VoiceOver (macOS, iOS) <br>&#8211; TalkBack (Android) <\/li>\n\n\n\n<li>Keyboard-only navigation to ensure every element can be accessed without a mouse. <\/li>\n\n\n\n<li>Zoom and magnification to check for responsive, scalable design. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-user-testing-with-people-with-disabilities\">3. User Testing with People with Disabilities <\/h3>\n\n\n\n<p>The most meaningful insights come from real users navigating your site using their own tools and preferences. Partnering with users who are blind, have low vision, or have other disabilities can expose friction points that go unseen in automated or internal testing. <\/p>\n\n\n\n<p>Combining all three gives you a well-rounded, accurate picture of accessibility across your digital touchpoints. And, don\u2019t stop with just testing at launch, it should be an ongoing commitment. The most inclusive organizations for example will integrate accessibility testing into every design sprint, QA cycle, and product release.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-accessibility-mistakes-to-avoid\">Common Accessibility Mistakes to Avoid <\/h2>\n\n\n\n<p>Even well-intentioned teams can unintentionally create web accessibility barriers. However, many issues come from common mistakes that are easy to prevent once you know what to look for. <\/p>\n\n\n\n<p>Here are some of the most frequent accessibility mistakes to avoid\u2026 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-missing-or-misused-alt-text\">1. Missing or Misused Alt Text <\/h3>\n\n\n\n<p>Images without alt text leave screen reader users in the dark, while decorative images with unnecessary alt text cause clutter. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use clear, concise alt text that conveys the image\u2019s purpose. <\/li>\n\n\n\n<li>Mark decorative images with alt=&#8221;&#8221; so screen readers skip them. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-placeholder-only-form-labels\">2. Placeholder-Only Form Labels <\/h3>\n\n\n\n<p>Using placeholder text instead of proper elements causes major usability issues, especially for screen reader and keyboard users. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always pair form fields with visible, programmatic elements. <\/li>\n\n\n\n<li>Use placeholder text only for hints. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-inaccessible-keyboard-navigation\">3. Inaccessible Keyboard Navigation <\/h3>\n\n\n\n<p>Users who navigate using only a keyboard are often unable to access or interact with key elements such as menus, pop-ups, and forms. <\/p>\n\n\n\n<p>Test your entire site with a keyboard (Tab, Enter, Shift+Tab, Esc). <\/p>\n\n\n\n<p>Ensure focus order is logical and visible at all times. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-focus-traps\">4. Focus Traps <\/h3>\n\n\n\n<p>Modals or dropdowns trap keyboard focus, preventing users from navigating away or closing them. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use focus management techniques to trap focus inside modals while open and return focus to the triggering element on close. <\/li>\n\n\n\n<li>Always allow Esc or another clear method to exit. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-relying-on-color-alone-to-convey-meaning\">5. Relying on Color Alone to Convey Meaning <\/h3>\n\n\n\n<p>Colorblind or low-vision users can\u2019t distinguish between elements differentiated only by color (e.g., red = error, green = success). <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add text labels, icons, or patterns to supplement color cues. <\/li>\n\n\n\n<li>Use high contrast to enhance readability. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-inaccessible-captcha\">6. Inaccessible CAPTCHA <\/h3>\n\n\n\n<p>Many CAPTCHA tools are visual-only or difficult to solve with assistive technology. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use accessible CAPTCHA alternatives, such as audio options, or consider replacing CAPTCHA with honeypots or logical challenges. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-auto-playing-media-with-no-controls\">7. Auto-Playing Media with No Controls <\/h3>\n\n\n\n<p>Audio or video that plays automatically can disorient users, especially those using screen readers or cognitive assistive tools. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t autoplay media. Or if necessary ensure users can easily pause, stop, or control it. <\/li>\n<\/ul>\n\n\n\n<p>Proactively avoiding these issues helps your site meet accessibility standards and significantly improves usability for everyone. <\/p>\n\n\n\n<p>While web accessibility is critical for businesses to meet legal requirements and provide inclusive experiences, it\u2019s only the beginning of making the digital world truly accessible. Going beyond traditional accessibility measures, Be My Eyes offers <a href=\"https:\/\/www.bemyeyes.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">innovative solutions<\/a> that connect people who are blind or have low-vision to real-time support. Through <a href=\"https:\/\/www.bemyeyes.com\/business\/bme-service-connect\/\" target=\"_blank\" rel=\"noreferrer noopener\">live video calls<\/a> and <a href=\"https:\/\/www.bemyeyes.com\/business\/bme-service-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-driven assistance<\/a>, Be My Eyes enhances both the customer and employee experience, ensuring accessibility extends into every corner of your business.<\/p>\n\n\n\n<p>When accessibility becomes a core part of your strategy, you foster stronger relationships and create a more equitable, inclusive world for everyone.<\/p>\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-189631815785\" style=\"max-width: 100%; max-height: 100%; width: 700px; height: 357px;\" data-hubspot-wrapper-cta-id=\"189631815785\"><a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLVpwVPJ1y1rPN3CodA4A4SoFuta%2FyAuYyoPhGZI9BiRv%2B8tiFo%2Bhg92le8Geap2rQsWIzo9azZw8KyeTw2cUnj%2BfNVl%2BRk2cHf5ZQMdYrXyxypxe1ejgJe%2FIvR7Avx8cJfWboEJ%2FMAZVF9AawM77gwbLHSc7bhUuwAnXPmqpQClfyURMniy2WTXQib7D6yAejVYYrB2RCYR7lJZO2A94udVg2y%2FGnlJNjj51ioGJHJVF%2BsYv%2BO5b%2F%2BZzYVMzhAwK%2BV7bHTvTw6YwEiSIFqF7bGGtW3uYXTV1ZxUJz1Usk8V2yTL5J2RJ0E0oI5VvLihoxRPX%2B5BJPkNOb09oaur%2B6%2B2RNgcw%3D%3D&amp;webInteractiveContentId=189631815785&amp;portalId=6577197\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6577197\/interactive-189631815785.png\" alt=\"Download the FREE eBook\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/> <\/a><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2026 WebAIM Million found 95.9% of home pages had detected WCAG 2 failures. 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