{"id":2306,"date":"2020-11-19T00:00:00","date_gmt":"2020-11-19T00:00:00","guid":{"rendered":"https:\/\/www.bemyeyes.com\/business\/5-ways-to-help-your-companys-visually-challenged-customers\/"},"modified":"2025-10-16T12:17:46","modified_gmt":"2025-10-16T12:17:46","slug":"5-ways-to-help-your-companys-visually-challenged-customers","status":"publish","type":"post","link":"https:\/\/www.bemyeyes.com\/business\/blog\/5-ways-to-help-your-companys-visually-challenged-customers\/","title":{"rendered":"5 Ways to Help Your Company\u2019s Visually Challenged Customers"},"content":{"rendered":"

A critical component of any company\u2019s growth and success is positive experiences shared by all customers. The keyword here is \u201call.\u201d As we\u2019ve advanced through modern times, remaining ignorant toward the needs of any segment of the population is no longer excusable\u2014businesses must practice all-encompassing inclusion in customer service<\/a>, marketing, and overall user experience.<\/p>\n

If you lead a department or an entire organization, you need to ask yourself this crucial question: \u201cIf a customer is blind or visually impaired, do my employees know how to best assist them?\u201d<\/p>\n

Even if your organization spends thousands of dollars in staff training, the answer to that question might be an understandable \u201cno.\u201d Though the visually impaired population has certainly been around as long as companies have been providing services, the push for inclusion in all facets of the customer experience is a relatively new phenomenon.<\/p>\n

Here\u2019s a collection of best practices that can help you better serve visually impaired customers.<\/p>\n

1. Place a Premium on Being Proactive<\/h2>\n

The Problem<\/strong>: Customers often have to demand accessibility options be made available before an organization even has standards in place.<\/p>\n

The Solution<\/strong>: Get out in front of the need for accessibility and demonstrate that you value all of your customers. Have an honest conversation regarding your organization\u2019s accessibility options and conduct an audit of your internal functions. Find out where the gaps are in your ability to meet all of your customers\u2019 needs.<\/p>\n

2. Ensure Your Digital Experience is Compliant<\/h2>\n

The Problem<\/strong>: Sometimes when you direct customers to your website or send them an email, you end up providing them with material that they cannot access.<\/p>\n

The Solution<\/strong>: When building a website or planning collateral materials such as emails, make certain everything is ADA compliant<\/a> and accessible. One of clearest examples are PDFs, which are typically inaccessible to the visually impaired because they are typically not compatible with screen readers. In order for a PDF to be made accessible, it must go through a process known as \u201cdocument remediation.\u201d<\/p>\n

3. Train Staff with Accessibility in Mind<\/h2>\n

The Problem<\/strong>: Not everyone possesses the innate ability to properly address the needs of the visually impaired, whether that\u2019s in person or over the phone.\u00a0\u200d<\/strong><\/p>\n

The Solution<\/strong>: Train your staff to be sensitive toward customers with impaired vision. Place an emphasis on empathy and patience, two attributes that can go a long way in helping a customer feel comfortable. When assisting a blind or low-vision customer, your employee should offer clear directional assistance\u2014remember, it\u2019s impolite to point!<\/p>\n

4. Always Be Asking Questions<\/h2>\n

The Problem<\/strong>: Organizations tend to make assumptions about the habits of customers. But when it comes to accessibility, even best-intentioned assumptions can get in the way of customer service.<\/p>\n

The Solution<\/strong>: All levels of your customer service apparatus should be prepared to ask if a customer requires assistance and if so, what type of assistance do they need. Communication is a key part of a mutually beneficial relationship between a business and its customers. Check in with customers often to gauge if their requirements are being met and if their needs have evolved over time.<\/p>\n

5. Include the Visually Impaired in Marketing Materials<\/h2>\n

The Problem<\/strong>: Some members of the visually impaired community might feel alienated by marketing efforts that they feel aren\u2019t representative of who they are.<\/p>\n

The Solution<\/strong>: Include actual visually impaired actors and models in marketing materials. Remember that it\u2019s disrespectful to depict sighted people as visually impaired\u2014it\u2019s a misrepresentation of a major portion of the population and it could cause irreparable damage to your messaging.<\/p>\n

The Takeaway<\/h2>\n

What\u2019s perhaps most important for organizations to remember is that visually impaired individuals make up a sizable portion of the consumer population. Globally speaking, at least 2.2 billion people live with some form of visual impairment, according to the World Health Organization. And in the U.S. alone<\/a>, people with disabilities control an estimated $544 billion in annual disposable income. This, coupled with the ethical reasons to include everyone in your operational planning, makes adding accessibility options a no-brainer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Customers with vision challenges often require a specialized approach in how companies target customer service.<\/p>\n","protected":false},"author":3,"featured_media":1677,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n5 Ways to Help Your Company\u2019s Visually Challenged Customers - Be My Eyes for Business<\/title>\n<meta name=\"description\" content=\"Learn five practical ways to better support visually impaired customers and create a more inclusive customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bemyeyes.com\/business\/blog\/5-ways-to-help-your-companys-visually-challenged-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Help Your Company\u2019s Visually Challenged Customers\" \/>\n<meta property=\"og:description\" content=\"Learn five practical ways to better support visually impaired customers and create a more inclusive customer experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bemyeyes.com\/business\/blog\/5-ways-to-help-your-companys-visually-challenged-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Be My Eyes for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bemyeyesapp\/?loc\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T12:17:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bemyeyes.com\/business\/wp-content\/uploads\/sites\/5\/2025\/03\/Blog_Cover_Morey_5_Ways.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bemyeyes editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BeMyEyes\" \/>\n<meta name=\"twitter:site\" content=\"@BeMyEyes\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bemyeyes editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bemyeyes.com\/business\/blog\/5-ways-to-help-your-companys-visually-challenged-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bemyeyes.com\/business\/blog\/5-ways-to-help-your-companys-visually-challenged-customers\/\"},\"author\":{\"name\":\"bemyeyes editor\",\"@id\":\"https:\/\/www.bemyeyes.com\/business\/#\/schema\/person\/ea99db1c960f2c2c1e1dc66b2940bc13\"},\"headline\":\"5 Ways to Help Your Company\u2019s Visually Challenged Customers\",\"datePublished\":\"2020-11-19T00:00:00+00:00\",\"dateModified\":\"2025-10-16T12:17:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bemyeyes.com\/business\/blog\/5-ways-to-help-your-companys-visually-challenged-customers\/\"},\"wordCount\":686,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.bemyeyes.com\/business\/blog\/5-ways-to-help-your-companys-visually-challenged-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bemyeyes.com\/business\/wp-content\/uploads\/sites\/5\/2025\/03\/Blog_Cover_Morey_5_Ways.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bemyeyes.com\/business\/blog\/5-ways-to-help-your-companys-visually-challenged-customers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bemyeyes.com\/business\/blog\/5-ways-to-help-your-companys-visually-challenged-customers\/\",\"url\":\"https:\/\/www.bemyeyes.com\/business\/blog\/5-ways-to-help-your-companys-visually-challenged-customers\/\",\"name\":\"5 Ways to Help Your Company\u2019s Visually Challenged Customers - 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