Zain Kuwait and Be My Eyes Launch Proof of Concept for More Accessible Customer Support

The initiative will test Be My Eyes Service Stream, enabling blind and low-vision customers to receive live visual assistance from Zain customer service agents without downloading the Be My Eyes app.

Kuwait City & San Francisco — October 19, 2026 — Be My Eyes, the global accessibility platform connecting people who are blind or have low vision with visual assistance, today announced that Zain Kuwait, the country’s leading digital innovator, has become the first company in the MENA region to begin a Proof of Concept (POC) of Be My Eyes Service Stream, a solution that enables customer service agents to provide live visual assistance directly through their existing support calls, without requiring customers to download an app or create an account.

Service Stream transforms a traditional customer support call into a live visual session. When an issue is easier to show than explain, a Zain agent can send the customer a secure link by text or email. The customer simply opens the link in their smartphone’s browser to share a live video stream through their phone’s camera, allowing the agent to see the issue and provide assistance in real time while the conversation continues.

Designed to make customer support more accessible for blind and low-vision customers, Service Stream can help address situations where visual information is essential to resolving an issue, such as identifying device indicators, reading error messages, or navigating product setup. By integrating visual assistance into the support experience customers already use, Service Stream removes the need to access assistance through the Be My Eyes app.

How It Works

1. Call Zain Support: The customer contacts Zain through its existing customer service line.
2. Receive a Secure Link: When visual context would help resolve the issue, the agent sends a secure link to the customer’s smartphone by text or email.
3. Start a Live Video Session: The customer opens the link in their smartphone’s browser and grants permission to access their camera. No app download or Be My Eyes account is required.
4. See the Issue and Resolve It: The agent views the customer’s live camera stream, helping them understand the issue and provide real-time guidance during the same support call.

“Our mission at Be My Eyes is to make visual assistance accessible wherever people need it, including when they interact with the businesses and services they rely on every day,” said Mike Buckley, CEO of Be My Eyes. “Through our partnership with Zain Kuwait, we’re expanding access to Be My Eyes assistance beyond our app, making it possible for blind and low-vision customers to receive visual support directly through their existing customer service interactions. We’re proud to work with Zain Kuwait on this initiative, the first of its kind in the MENA region, and to help make customer support more inclusive and accessible.”

Meshal Al-Kandari, Chief Commercial Officer at Zain Kuwait, said: “At Zain, we believe true digital leadership is measured not only by the technologies we introduce, but by how effectively they improve people’s lives. Accessibility is an essential part of this vision, and we are committed to ensuring that innovation removes barriers rather than creates them. As the first company in the region to pilot Be My Eyes Service Stream, we are exploring new ways to make everyday customer interactions simpler, more intuitive, and more inclusive, empowering people who are blind or have low vision to access the support they need with greater ease and independence. This initiative reflects our wider commitment to placing people at the heart of digital transformation, where technology serves everyone, and progress is defined by the opportunities it creates for all.”

The Proof of Concept marks an important step in expanding access to Be My Eyes assistance beyond the app. By integrating Service Stream into its customer support experience, Zain Kuwait is exploring new ways to help blind and low-vision customers access visual assistance through the channels they already use, making support more accessible and convenient when an issue is easier to show than explain.

To learn more about Be My Eyes and its accessibility solutions for businesses, visit bemyeyes.com/business.

About Be My Eyes

Launched in 2015, Be My Eyes is a global accessibility platform connecting blind and low-vision people with sighted volunteers and companies through live video and AI technology. With a global community of more than 1 million blind and low-vision users and more than 10 million volunteers, Be My Eyes supports people in more than 150 countries and across more than 180 languages. Its business solutions, including the Customer Accessibility Suite, Be My Eyes Workplace, and Corporate Volunteering, help organizations provide accessible support and create more inclusive experiences for blind and low-vision people.

To learn more, visit bemyeyes.com and bemyeyes.com/business.

About Zain Kuwait

Founded in Kuwait in 1983 as the first telecom operator in MENA, Zain has shaped Kuwait’s digital journey through defining milestones: GSM in 1994, 3G in 2003, 4G LTE in 2012, 5G in 2019, and 5G Advanced in 2024, powering the next era of connectivity. Guided by its ‘4WARD – Progress with Purpose’ strategy, Zain goes beyond networks to deliver seamless, human-centered digital experiences that keep customers at the heart of everything it does. Through innovative services and always-on support, Zain enables smarter ways to live, work, and connect. Working hand-in-hand with public and private partners, Zain helps accelerate Kuwait’s digital transformation. As a committed community partner, Zain invests in sustainability and social impact initiatives to deliver its purpose of ‘Better Lives, Lasting Connections.’

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