Meet Dr. Hoby: Cooking Confidently with Barilla and Be My Eyes

Discover how real-time expert support from Barilla enhance accessibility for blind and low-vision cooks

For many, cooking is a source of joy, creativity, and connection. For blind and low-vision home cooks, everyday kitchen tasks can be challenging, especially when preparing meals for family and friends. That’s where Be My Eyes and Barilla come together to make a meaningful difference.

In this new story, we follow Hoby, a scientist, passionate sensory storyteller, avid home cook, and long-time Be My Eyes user, as he prepares dinner for his partner’s family. Cooking for guests is always special, but doing it independently, and confidently, makes it even more rewarding.

Meet Dr. Hoby: A Scientist Who Loves the Kitchen

Blind since birth,Dr. Hoby has never let that stop him from experimenting in the kitchen. He uses Be My Eyes for visual assistance, and now, with Barilla in the Service Directory, he can connect directly with pasta experts for guidance.

“Be My Eyes provides visual assistance using a one-way video feed through the back camera on our phone,” Dr. Hoby explains. “Barilla is on Be My Eyes Service Directory, which means I can call an expert anytime I need advice.”

Step-by-Step Support from Barilla

Dr. Hoby scans the QR code on a Barilla pasta box to connect instantly to Barilla’s profile in the Be My Eyes app, making expert guidance just a tap away. This real-time support is available to anyone, and for blind and low-vision cooks, it transforms potentially stressful moments in the kitchen into empowering experiences.

“This is an incredible tool that anyone can use,” Dr. Hoby says. “Any one of us can get visual assistance from Barilla experts through the Be My Eyes app.”

A More Inclusive Kitchen

The Be My Eyes and Barilla partnership shows that accessibility can be practical, easy, and part of everyday life. Cooking doesn’t require sight, just the right ingredients, support, and confidence to explore.

Whether you’re a seasoned home cook like Dr. Hoby or trying your first pasta recipe, connect with Barilla through the Be My Eyes Service Directory for tips, guidance, and delicious ideas.

Download Be My Eyes. Find Barilla. Start cooking with confidence! 🍝💙